Le nom de tes prestations apparaît à plusieurs endroits :
- Sur ta page publique `/book/
` (titre de la carte service) - Dans l'OpenGraph image générée pour le partage (les 4 premiers services sont listés sur ton aperçu Insta/WhatsApp)
- Dans les métadonnées de ta page (`
`, `description`)</li> <li>Dans tes <strong>emails de confirmation</strong> envoyés aux clientes</li> </ul> Un nom bien choisi est <strong>clair pour la cliente</strong> ET porte les <strong>mots-clés</strong> que les gens tapent quand ils cherchent ton type de prestation.</p><h2 id="etape-1-reprendre-le-vocabulaire-de-tes-clientes">Étape 1 — Reprendre le vocabulaire de tes clientes</h2><p>Mets-toi dans la tête d'une cliente qui tape sur Google. Elle ne tape jamais "soin" tout seul — elle est précise :</p><ul><li>"soin du visage à domicile"</li> <li>"tarif coupe femme à domicile"</li> <li>"massage suédois 1h"</li> </ul> Reprends ces formulations dans tes noms de prestations.</p><h2 id="etape-2-structure-type-qui-marche">Étape 2 — Structure type qui marche</h2><p><strong>Type de prestation + précision + durée</strong></p><p>Exemples concrets (qui ressemblent aux templates SLOXO) :</p><ul><li><em>Soin visage hydratant</em> (60 min, 55€)</li> <li><em>Coupe femme + brushing</em> (1h, 50€)</li> <li><em>Massage suédois 1h</em> (60 min, 70€)</li> <li><em>Couleur racines</em> (45 min, 45€)</li> <li><em>Maquillage mariée</em> (90 min, 120€)</li> </ul> Évite les noms trop techniques qu'une cliente ne comprend pas (<em>"Microneedling RF visage"</em>) et les noms trop marketing (<em>"L'expérience VIP éclat divin"</em>).</p><h2 id="etape-3-noms-a-eviter">Étape 3 — Noms à éviter</h2><p>❌ <strong>Trop court</strong> : <em>Coupe</em>, <em>Soin</em>, <em>Massage</em> — invisibles, ambigus ❌ <strong>Trop technique</strong> : <em>Microneedling RF</em>, <em>Lipocavitation</em> ❌ <strong>Trop marketing</strong> : <em>Soin Évasion Précieuse Pure Luxe</em></p><p>✅ <strong>Bon mix</strong> : descriptif, lisible, avec mots-clés métier</p><h2 id="etape-4-soigner-la-description">Étape 4 — Soigner la description</h2><p>La description (`description.fr` dans la base) est ce qui s'affiche dans le détail du service. Elle est lue par les clientes ET indexée par les moteurs.</p><p>Mets-y :</p><ul><li>Ce qui est inclus (matériel, produits, finitions)</li> <li>Une mention "à domicile" si pertinent</li> <li>Pour qui c'est adapté ("idéal pour…")</li> <li>Frais de déplacement inclus / non inclus</li> </ul> <h2 id="etape-5-verifier-sur-ta-page-publique">Étape 5 — Vérifier sur ta page publique</h2><p>Ouvre ton lien public en navigation privée. Pour chaque service, demande-toi :</p><p><li>Une cliente qui ne te connaît pas comprend-elle exactement ce que c'est ?</li> <li>Le nom contient-il les mots qu'elle tape sur Google ?</li> <li>Le prix et la durée sont-ils en cohérence avec le nom ?</li></p><p>Si une réponse est "non", reformule.</p><h2 id="questions-frequentes">Questions fréquentes</h2><p><strong>Combien de mots-clés mettre dans le nom ?</strong> 2-4 max. Au-delà c'est du bourrage et la cliente trouve ça étrange.</p><p><strong>Le nom est-il limité en caractères ?</strong> Pas de limite explicite côté code, mais privilégie 30-50 caractères pour rester lisible sur la page publique.</p><p><strong>Puis-je avoir 2 prestations identiques avec des noms différents pour A/B tester ?</strong> Tu peux, mais ça crée du doublon visible côté cliente. Préfère ajuster le nom existant.</p><p><strong>L'utilisation d'emojis dans le nom est-elle conseillée ?</strong> SLOXO supporte les emojis (le champ est en UTF-8) mais ils peuvent nuire à la lisibilité. À utiliser avec parcimonie (1 emoji max).</p><p><strong>La description apparaît-elle dans l'OpenGraph image ?</strong> Non — l'OG image affiche le nom (4 premiers services), pas la description. La description apparaît dans la balise `<meta description>` et dans le détail du service.</p><p><!-- Audit code 2026-05-05 --> </p></div><div class="mt-12 rounded-2xl border border-stone-200 bg-white p-6"><p class="font-display font-extrabold text-stone-900 mb-1 text-base">Cet article t'a-t-il aidé ?</p><p class="font-body text-xs text-stone-500 mb-4">Ton retour aide à améliorer le contenu.</p><div class="flex flex-wrap items-center gap-2"><button type="button" class="inline-flex items-center gap-2 px-4 min-h-11 rounded-xl border border-stone-200 bg-white text-sm font-semibold text-stone-700 hover:border-emerald-300 hover:bg-emerald-50 hover:text-emerald-700 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-up h-4 w-4" aria-hidden="true"><path d="M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z"></path><path d="M7 10v12"></path></svg>Oui, utile</button><button type="button" class="inline-flex items-center gap-2 px-4 min-h-11 rounded-xl border border-stone-200 bg-white text-sm font-semibold text-stone-700 hover:border-stone-400 hover:bg-stone-50 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-down h-4 w-4" aria-hidden="true"><path d="M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z"></path><path d="M17 14V2"></path></svg>Non, ça manque</button></div></div><div class="mt-10 pt-8 border-t border-stone-100"><h2 class="font-display text-lg font-extrabold text-stone-900 mb-5">Tutos liés</h2><div class="grid sm:grid-cols-2 gap-4"><a class="group rounded-2xl border border-stone-200 bg-white p-5 hover:border-primary hover:shadow-card transition-all" href="/aide/services/creer-ma-premiere-prestation"><h3 class="font-display font-bold text-stone-900 text-sm mb-1.5 group-hover:text-primary transition-colors leading-snug">Créer ma première prestation</h3><p class="font-body text-xs text-stone-500 line-clamp-2 mb-3">Ajouter un service depuis un template métier ou créer un service custom : nom, prix, durée, image et groupe.</p><div class="flex items-center justify-between text-xs text-stone-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4 text-stone-300 group-hover:text-primary transition-colors" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></article><aside class="hidden xl:block"><div class="sticky top-24 max-h-[calc(100dvh-7rem)] overflow-y-auto pr-2"><p class="label-meta mb-3">Dans cet article</p><nav aria-label="Table des matières" class="space-y-1 border-l border-stone-200"><a href="#etape-1-reprendre-le-vocabulaire-de-tes-clientes" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-primary text-primary font-semibold">Étape 1 — Reprendre le vocabulaire de tes clientes</a><a href="#etape-2-structure-type-qui-marche" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 2 — Structure type qui marche</a><a href="#etape-3-noms-a-eviter" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 3 — Noms à éviter</a><a href="#etape-4-soigner-la-description" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 4 — Soigner la description</a><a href="#etape-5-verifier-sur-ta-page-publique" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 5 — Vérifier sur ta page publique</a><a href="#questions-frequentes" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Questions fréquentes</a></nav></div></aside></div></div></main><!--$--><!--/$--></main><div class="pb-24 md:pb-0"><footer class="bg-dashboard-dark text-white"><div class="border-b border-white/10"><div class="max-w-7xl mx-auto px-4 py-10 flex flex-col sm:flex-row items-start sm:items-center 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Elle est lue par les clientes ET indexée par les moteurs.\u003c/p\u003e\u003cp\u003eMets-y :\u003c/p\u003e\u003cul\u003e\u003cli\u003eCe qui est inclus (matériel, produits, finitions)\u003c/li\u003e\n\u003cli\u003eUne mention \"à domicile\" si pertinent\u003c/li\u003e\n\u003cli\u003ePour qui c'est adapté (\"idéal pour…\")\u003c/li\u003e\n\u003cli\u003eFrais de déplacement inclus / non inclus\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"etape-5-verifier-sur-ta-page-publique\"\u003eÉtape 5 — Vérifier sur ta page publique\u003c/h2\u003e\u003cp\u003eOuvre ton lien public en navigation privée. 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