Écris ce que la personne taperait pour te trouver, pas ce que tu écris sur ta facture. Prestation + précision + durée si elle compte : « Balayage cheveux longs » plutôt que « Balayage », « Épilation jambes complètes 45 min » plutôt que « Épilation ».
Ça compte parce que ce nom ne vit pas qu'au fond de ton dashboard. Il apparaît :
- Sur ta page publique `/book/
` (titre de la carte service) - Dans l'OpenGraph image générée pour le partage (les 4 premiers services sont listés sur ton aperçu Insta/WhatsApp)
- Dans les métadonnées de ta page (`
`, `description`)</li> <li>Dans tes <strong>emails de confirmation</strong> envoyés aux client(e)s</li> </ul> Un nom bien choisi est <strong>clair pour tes client(e)s</strong> ET porte les <strong>mots-clés</strong> que les gens tapent quand ils cherchent ton type de prestation.</p><h2 id="etape-1-reprendre-le-vocabulaire-de-tes-client-e-s">Étape 1 — Reprendre le vocabulaire de tes client(e)s</h2><p>Mets-toi dans la tête d'une personne qui tape sur Google. Elle ne tape jamais "soin" tout seul, elle est précise :</p><p><picture><source media="(max-width: 767px)" srcset="/aide-screenshots/services-nommer-prestations-pour-seo-step-1-mobile.webp" width="1179" height="2550" /><img src="/aide-screenshots/services-nommer-prestations-pour-seo-step-1.webp" alt="La liste des prestations avec leur nom, leur durée et leur tarif : ce sont ces intitulés que voient les client(e)s" width="1600" height="1111" loading="lazy" decoding="async" /></picture></p><ul><li>"soin du visage à domicile"</li> <li>"tarif coupe femme à domicile"</li> <li>"massage suédois 1h"</li> </ul> Reprends ces formulations dans tes noms de prestations.</p><h2 id="etape-2-structure-type-qui-marche">Étape 2 — Structure type qui marche</h2><p><strong>Type de prestation + précision + durée</strong></p><p>Exemples concrets (qui ressemblent aux templates SLOXO) :</p><ul><li><em>Soin visage hydratant</em> (60 min, 55€)</li> <li><em>Coupe femme + brushing</em> (1h, 50€)</li> <li><em>Massage suédois 1h</em> (60 min, 70€)</li> <li><em>Couleur racines</em> (45 min, 45€)</li> <li><em>Maquillage mariée</em> (90 min, 120€)</li> </ul> Évite les noms trop techniques qu'un(e) client(e) ne comprend pas (<em>"Microneedling RF visage"</em>) et les noms trop marketing (<em>"L'expérience VIP éclat divin"</em>).</p><h2 id="etape-3-noms-a-eviter">Étape 3 — Noms à éviter</h2><p>❌ <strong>Trop court</strong> : <em>Coupe</em>, <em>Soin</em>, <em>Massage</em>. Invisibles, ambigus ❌ <strong>Trop technique</strong> : <em>Microneedling RF</em>, <em>Lipocavitation</em> ❌ <strong>Trop marketing</strong> : <em>Soin Évasion Précieuse Pure Luxe</em></p><p>✅ <strong>Bon mix</strong> : descriptif, lisible, avec mots-clés métier</p><h2 id="etape-4-soigner-la-description">Étape 4 — Soigner la description</h2><p>La description (`description.fr` dans la base) est ce qui s'affiche dans le détail du service. Elle est lue par les client(e)s ET indexée par les moteurs.</p><p>Mets-y :</p><ul><li>Ce qui est inclus (matériel, produits, finitions)</li> <li>Une mention "à domicile" si pertinent</li> <li>Pour qui c'est adapté ("idéal pour…")</li> <li>Frais de déplacement inclus / non inclus</li> </ul> <h2 id="etape-5-verifier-sur-ta-page-publique">Étape 5 — Vérifier sur ta page publique</h2><p>Ouvre ton lien public en navigation privée. Pour chaque service, demande-toi :</p><ol><li>Une personne qui ne te connaît pas comprend-elle exactement ce que c'est ?</li> <li>Le nom contient-il les mots qu'elle tape sur Google ?</li> <li>Le prix et la durée sont-ils en cohérence avec le nom ?</li> </ol> Si une réponse est "non", reformule.</p><h2 id="questions-frequentes">Questions fréquentes</h2><p><strong>Combien de mots-clés mettre dans le nom ?</strong> 2-4 max. Au-delà c'est du bourrage et tes client(e)s trouvent ça étrange.</p><p><strong>Le nom est-il limité en caractères ?</strong> Pas de limite explicite côté code, mais privilégie 30-50 caractères pour rester lisible sur la page publique.</p><p><strong>Puis-je avoir 2 prestations identiques avec des noms différents pour A/B tester ?</strong> Tu peux, mais ça crée du doublon visible côté client(e). Préfère ajuster le nom existant.</p><p><strong>L'utilisation d'emojis dans le nom est-elle conseillée ?</strong> SLOXO supporte les emojis (le champ est en UTF-8) mais ils peuvent nuire à la lisibilité. À utiliser avec parcimonie (1 emoji max).</p><p><strong>La description apparaît-elle dans l'OpenGraph image ?</strong> Non, l'OG image affiche le nom (4 premiers services), pas la description. La description apparaît dans la balise `<meta description>` et dans le détail du service.</p><p><!-- Audit code 2026-05-05 --> </p></div><div class="mt-12 rounded-2xl border border-stone-200 bg-white p-6"><p class="font-display font-extrabold text-stone-900 mb-1 text-base">Cet article t'a-t-il aidé ?</p><p class="font-body text-xs text-stone-500 mb-4">Ton retour aide à améliorer le contenu.</p><div class="flex flex-wrap items-center gap-2"><button type="button" class="inline-flex items-center gap-2 px-4 min-h-11 rounded-xl border border-stone-200 bg-white text-sm font-semibold text-stone-700 hover:border-emerald-300 hover:bg-emerald-50 hover:text-emerald-700 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-up h-4 w-4" aria-hidden="true"><path d="M15 5.88 14 10h5.83a2 2 0 0 1 1.92 2.56l-2.33 8A2 2 0 0 1 17.5 22H4a2 2 0 0 1-2-2v-8a2 2 0 0 1 2-2h2.76a2 2 0 0 0 1.79-1.11L12 2a3.13 3.13 0 0 1 3 3.88Z"></path><path d="M7 10v12"></path></svg>Oui, utile</button><button type="button" class="inline-flex items-center gap-2 px-4 min-h-11 rounded-xl border border-stone-200 bg-white text-sm font-semibold text-stone-700 hover:border-stone-400 hover:bg-stone-50 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-thumbs-down h-4 w-4" aria-hidden="true"><path d="M9 18.12 10 14H4.17a2 2 0 0 1-1.92-2.56l2.33-8A2 2 0 0 1 6.5 2H20a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2h-2.76a2 2 0 0 0-1.79 1.11L12 22a3.13 3.13 0 0 1-3-3.88Z"></path><path d="M17 14V2"></path></svg>Non, ça manque</button></div></div><div class="mt-10 pt-8 border-t border-stone-100"><h2 class="font-display text-lg font-extrabold text-stone-900 mb-5">Tutos liés</h2><div class="grid sm:grid-cols-2 gap-4"><a class="group rounded-2xl border border-stone-200 bg-white p-5 hover:border-primary hover:shadow-card transition-all" href="/aide/services/creer-ma-premiere-prestation"><h3 class="font-display font-bold text-stone-900 text-sm mb-1.5 group-hover:text-primary transition-colors leading-snug">Comment créer ma première prestation ?</h3><p class="font-body text-xs text-stone-500 line-clamp-2 mb-3">Ajouter un service depuis un template métier ou créer un service custom : nom, prix, durée, image et groupe.</p><div class="flex items-center justify-between text-xs text-stone-400"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right h-4 w-4 text-stone-300 group-hover:text-primary transition-colors" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div><div class="mt-12 rounded-2xl border border-primary/15 bg-primary-tint/40 p-6 text-center sm:p-8"><h2 class="font-display text-xl font-extrabold text-stone-900 sm:text-2xl">Prêt(e) à remplir ton agenda ?</h2><p class="mx-auto mt-2 max-w-xl font-body text-sm text-stone-600 sm:text-base">Crée ta page de réservation SLOXO, partage ton lien et laisse tes client(e)s réserver leurs créneaux, calés sur tes tournées.</p><div class="mt-5 flex justify-center"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><a class="inline-flex items-center justify-center font-body font-semibold transition-all duration-150 focus:outline-none focus-visible:ring-2 focus-visible:ring-primary/50 focus-visible:ring-offset-2 bg-primary text-white hover:bg-primary-dark shadow-sm active:bg-primary-darker h-12 px-8 text-base rounded-xl" data-cta="aide-fin-article" href="/signup">Démarrer mon essai gratuit</a><!--/$--></div></div></article><aside class="hidden xl:block"><div class="sticky top-24 max-h-[calc(100dvh-7rem)] overflow-y-auto pr-2"><p class="label-meta mb-3">Dans cet article</p><nav aria-label="Table des matières" class="space-y-1 border-l border-stone-200"><a href="#etape-1-reprendre-le-vocabulaire-de-tes-client-e-s" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-primary text-primary font-semibold">Étape 1 — Reprendre le vocabulaire de tes client(e)s</a><a href="#etape-2-structure-type-qui-marche" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 2 — Structure type qui marche</a><a href="#etape-3-noms-a-eviter" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 3 — Noms à éviter</a><a href="#etape-4-soigner-la-description" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 4 — Soigner la description</a><a href="#etape-5-verifier-sur-ta-page-publique" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Étape 5 — Vérifier sur ta page publique</a><a href="#questions-frequentes" class="block py-1.5 text-[11px] leading-tight font-body transition-colors -ml-px border-l-2 line-clamp-2 pl-4 border-transparent text-stone-500 hover:text-stone-900">Questions fréquentes</a></nav></div></aside></div></div><div class="xl:hidden [--sections-fab-offset:8.5rem] md:[--sections-fab-offset:2rem]"><button type="button" aria-label="Ouvrir Sommaire" aria-expanded="false" class="fixed z-[9999] right-4 md:right-6 inline-flex items-center gap-2 rounded-full bg-gray-900 text-white px-4 py-3 shadow-lg shadow-gray-900/20 border 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Il apparaît :\u003c/p\u003e\u003cul\u003e\u003cli\u003eSur ta \u003cstrong\u003epage publique\u003c/strong\u003e `/book/\u003clien\u003e` (titre de la carte service)\u003c/li\u003e\n\u003cli\u003eDans l'\u003cstrong\u003eOpenGraph image\u003c/strong\u003e générée pour le partage (les 4 premiers services sont listés sur ton aperçu Insta/WhatsApp)\u003c/li\u003e\n\u003cli\u003eDans les \u003cstrong\u003emétadonnées\u003c/strong\u003e de ta page (`\u003ctitle\u003e`, `description`)\u003c/li\u003e\n\u003cli\u003eDans tes \u003cstrong\u003eemails de confirmation\u003c/strong\u003e envoyés aux client(e)s\u003c/li\u003e\n\u003c/ul\u003e\nUn nom bien choisi est \u003cstrong\u003eclair pour tes client(e)s\u003c/strong\u003e ET porte les \u003cstrong\u003emots-clés\u003c/strong\u003e que les gens tapent quand ils cherchent ton type de prestation.\u003c/p\u003e\u003ch2 id=\"etape-1-reprendre-le-vocabulaire-de-tes-client-e-s\"\u003eÉtape 1 — Reprendre le vocabulaire de tes client(e)s\u003c/h2\u003e\u003cp\u003eMets-toi dans la tête d'une personne qui tape sur Google. 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